Train Harder Fight Smarter

About Us.

Choke Cartel isn’t just an apparel brand; it’s a tribe. We’re the ones who understand the grind, the late-night rolls, the constant pursuit of improvement. Yeah, ‘choke’ is in our name, and it’s a nod to the art we love, but it’s more than just a technique. It’s a symbol of the shared struggle, the tight-knit bond that forms when you’re on the mats. We’re a cartel in the sense that we’re a family, a crew, a community that’s got each other’s backs.

I started my own jiu-jitsu journey back in 2001. Even then, when finding another practitioner was rare, there was this instant connection, this brotherhood. That’s what I fell in love with – the culture, the community. And now, as jiu-jitsu has grown, that bond has only gotten stronger. Choke Cartel is my way of giving back to that community, providing high-quality apparel and gear for my jiu-jitsu brothers and sisters.

Beyond the incredible community, what I’ve always cherished about jiu-jitsu is its brutal honesty. In a world of fake smiles, fleeting friendships, and curated social media personas, the mats don’t lie. You can talk a big game outside, but when you step onto that mat, the truth of your skills, your dedication, your heart is laid bare. There’s nowhere to hide, no room for deception. And honestly, I love that. It’s a therapeutic experience, a place where you strip away the facade and confront your true self. Choke Cartel is for those who appreciate that raw, unfiltered truth, for those who find solace and growth in the honest challenge of the mats. You wear Choke Cartel, you’re not just buying a shirt or a rash guard; you’re claiming your spot in a movement. It’s for the ones who know that jiu-jitsu isn’t just a sport, it’s a lifestyle. Join the cartel, and find your family.